How the good, bad, and ugly emails help

Every content creator knows that the well of inspiration can run dry when you’re writing to support the same mission in every email. Or worse, you find yourself repeating the same themes, in the same way in campaign after campaign. One of the best ways to get out of this writing slump is to read … Continue reading How the good, bad, and ugly emails help

Do donors a favor; create opportunities to give

During a meeting, one of our clients brandishes this sticky note, waving it around in victory. “A donor thanked us for asking for money!” The sticky note is paired with a check in response to the organization’s first print newsletter, which we suggested after continuously positive responses to a monthly email. The print newsletter included … Continue reading Do donors a favor; create opportunities to give

Paint donors a pretty picture

Sifting through mediocre, lackluster photos got you down? Unsurprisingly, posting those photos has that same effect on your audience. Visual content doesn’t just serve to complement text; readers spend more time looking at relevant photos than looking at the text on the page. That means that, no matter how touching or informative your narrative may … Continue reading Paint donors a pretty picture