Every content creator knows that the well of inspiration can run dry when you’re writing to support the same mission in every email. Or worse, you find yourself repeating the same themes, in the same way in campaign after campaign. One of the best ways to get out of this writing slump is to read … Continue reading How the good, bad, and ugly emails help
We nonprofit professionals never pass down an opportunity to fundraise, nor should we! The global #GivingTuesday trend is a great opportunity to launch your year-end fundraising, but also to successfully leverage this movement you need to have your social media geared up and ready to rock once the Tuesday after Thanksgiving rolls around. Here’s a … Continue reading Get your social media ready for #GivingTuesday
It’s no secret that nonprofit staff sometimes wear a lot of hats. We’re talking Kentucky-Derby-day variety of hats. We have spoken with many organizations whose digital presence (i.e. website, social media, SEO) falls on the shoulders of a team member whose role makes no mention of the words “marketing” or “digital strategy.” Fear not, … Continue reading Quick tips to get your Instagram and Facebook off the ground
It’s no secret that many a nonprofits’ social media channel is controlled by someone whose job description makes little to no mention of “social marketing.” Social media often times falls upon the shoulders of fundraisers who may traditionally deal in hard copy, it may be a hodgepodge effort by whoever has a moment to spare, … Continue reading 5 social media tips for fundraisers
Pixels, impressions, interactions, CPC, SEOh my! In the whirlwind of information and connection that results from living in the age of the internet, your donors are not JUST in Kansas anymore (even if they are, indeed, in Kansas). The web and social media platforms have made it easier to reach donors, but have also necessitated … Continue reading It's a technological twister, SEOhmy!
Fall issues in the changing of leaves, the smell of PSLs permeate the Starbucks air, and so too the nonprofit conference season begins. I embark on the journey through a long, seemingly endless corridor of ED’s, development directors, and program people to make my way to my first session of the day. Doing my best … Continue reading Consultants are people too!
I can’t say enough about reading Amanda Palmer’s book The Art of Asking from a fundraising perspective, so we will continue talking about it this week. Amanda strikes another nonprofit fundraising chord when she talks about how important your social media presence is in getting your message out to your fans (donors). Near the … Continue reading The Art of Asking…On Social Media
Nonprofits are often slow to dedicate time to social media interfaces; they recognize the potential value on a surface level but are chained to the idea that email is still the most effective form of online communication with donors. A Case Foundation survey found that 88% of nonprofits surveyed cited email and website as their … Continue reading The Case for Dedicated Social Media Staff
When I was in business school, back in the days of rotary phones and bulky desktop computers, my professors shared a favorite anecdote: they’d tell us the average time to learn how to use a new software package is a year. The time it takes for that software to become obsolete? Also a year. Today … Continue reading The social media sprint
Sometimes we joke around the office that we are turning into a PR firm. Social media, nonprofit marketing materials, and web design have been high on the list of desired services for our clients as of late. And in taking a moment to think about the current trends (growth of social media, google’s new algorithm … Continue reading The new demand: Social media, marketing & web design